What is Integral Perspectives Methodology (IPM)?

• Integral Perspectives has developed a unique research methodology called IPM.  Your IPM consultant begins with an in-depth, multi-dimensional evaluation of your current offering in addition to a multi-dimensional psychological profiling of the target market.
• IPM uses a variety of qualitative and quantitative techniques derived from traditional and new schools of psychology which are enriched by distinctive insights stemming from our core philosophy.
• The information gathered applies to the very core of the development process:
  • Assessment of existing products and services
  • Evaluation of product extensions
  • Evolution of brand strategy and/or corporate strategy based on concepts and methodologies using IPM findings

• IPM combines the ability to perceive not only the outer levels of consciousness with which we are familiar, but inner or subtle levels that reveal the underlying truths of our human experience.  An Integral Perspective leads to a deeper and broader congruence, universally applicable to your company's goals.
• Adopting an Integral Perspective requires deep commitment to your customers and society. IPM not only aims to satisfy basic needs, but it goes a quantum leap beyond. The results lead to development of responsible, ethical products with brand messages specifically designed to address consumers' true inner needs.

What research methodologies are used in IPM?
The IPM technique is based on:

• Integral Psychology theory and techniques which create a holistic framework providing a multi-dimensional understanding of consumers.
• Custom designed qualitative and quantitative research methodologies translate data into concrete and applicable results.
• Insight and intuition developed over more than 20 years of personal and professional research and experience give overall congruence.

Has IPM ever been used before?
IPM has been developed and implemented over many years.  It is currently being applied to a series of projects for a Fortune 100 corporation. 
Why does my company need IPM?
To identify the true and evolving needs of consumers:

• Individual and collective consciousness is in a continual state of evolution and result in changing consumer needs and desires.  This can be clearly observed in a current trend for conscious and responsible living with a re-examination of the current model of mass consumerism. 

Long-term relevance:

• An IPM study provides your company with pertinent and far-reaching insights based on consumers' underlying higher order values and aspirations which, when addressed, enable successful brand evolution.  By aiming at consumers' highest potentials, rather than their immediate or mid-range potentials, gives your IPM study and resulting relationship with consumers, particularly long term relevance. 

What results can we expect by addressing the inner needs of our consumers?
Integral Perspectives has demonstrated that aligning your brand to a higher set of values results in consumer fulfillment, greater brand loyalty and marked increase in business volume. 

The facts are straightforward: A recent IPM study showed that 25% of the consumer group we studied functioned essentially at a safety level. 
Therefore, if your brand is solely oriented to consumers who function at the safety level, or any of the other survival levels, you risk eliminating the 75% of the population who identify with higher levels of functioning and worldview.  By identifying the ways to help consumers realize their highest potentials, the IPM approach is addressing the single most important, and highest need, common to all consumers. 

Which industries and services would benefit from IPM?
IPM has been successfully applied in the both the FMCG and Services sectors and in fact can be applied to all areas and aspects of corporate life.
IPM is not only effective in profiling consumers.  It can be applied  internally to evaluate relationship dynamics, employee motivation, team spirit, productivity as well as being a means of providing employees with a meaningful and fulfilling, 'integral' experience at the work place.

What is the difference between integral development and sustainable development?
Sustainable development principles are macrocosmic; they relate to making changes in the world around us.  We see this in efforts by grass root organizations, governments and a growing number of corporations. 
Integral development addresses change and transformation from both the microcosmic and macrocosmic perspective.  Ancient tradition tells us: "As above, so below." This means that our relationship with the world is a direct reflection of our relationship with our Inner Self.  Cultivating a relationship with our Inner Self is done by developing qualities such as self-knowledge and harmony. This, in turn, wakes up our deep, inner drive to make our outer life an expression of the inner meaning we find.  This inner drive has a distinctly different resonance and level of congruence than an approach that simply modifies outer behaviors.
Integral development leads to transformation, rather than mere change. It creates greater interconnectivity and sense of responsibility to ourselves, to humanity, to nature and the universe. 
Your Integral consultant assists you in mapping a theoretical and practical path which is in harmony with your own unique nature and potentials.  Integral development enhances your company's goals by fulfilling the spectrum of consumer needs.