About Margot Borden
Aligning business strategy with consumers highest
values and aspirations
Margot's unique perception of human nature and consciousness brings new meaning and depth to the world of corporate consulting. Her more than 20 years of research and practice in Integral Psychology, have convinced her that, above and beyond all human expression, is the drive to live in harmony with our Inner Self. Each individual expresses this drive according to their individual nature and development. When we are able to evolve towards these higher potentials it provides us with a greater sense of meaning and congruence.
Margot applies her distinctive vision of human potential to identify the unique way each consumer group expresses this core truth through lifestyle and day-to-day choices. She understands the relationship between the emotions and attitudes of the outer self (ego) and how they relate to the Inner Self. What sets her apart from her competitors is her ability to perceive this Inner Self.
She helps corporations identify the qualities, images and messages that wake up and nourish the consumers' relationship to their Inner Self and then develop the corresponding concepts, brand strategies and eventual products that reflect them.
Margot recently used IPM™ in a series of consulting projects for a Fortune 100 company. Her work identified the very seed of the developmental process which led the company to develop a new product line and brand strategy aligned to higher principles.
Margot completed her training and began her professional practice as a psychotherapist in 1986. Since then she has pursued extensive training in Humanistic, Transpersonal and Integral theories and techniques. She received her Master of Arts in Humanistic Counseling at University of Durham, UK in 1997. Her search has involved extensive research and experience of many contemporary schools of psychology as well as spiritual traditions such as Eastern meditation and yogic techniques.
Margot is originally from the U.S. and has lived and worked in Europe and Asia for most of her life. She is currently offering her vision and methodology to companies who desire to re-evaluate their strategy in light of evolving consumer needs and global issues.
Testimonials
"Margot understands well how to transform customer needs into research and her passion brings much value in exploratory research work. She's your researching psychologist at hand!" - Great Results, Expert, High Integrity
- R & D Director, Fortune 100 Corporation, 2007
