Aligning business strategy with consumers highest values and aspirations
-Margot Esther Borden, Founder, Integral Perspectives
Integral Perspectives is a specialty consulting firm founded in 2006. We perform market research aimed at aligning brands to higher order values. Our unique research methodology helps us understand and fulfill the full spectrum of consumer needs from a multi-dimensional perspective. This approach, by identifying the higher values, potentials and aspirations of consumer groups is universal in nature. This leads to results that have long term, long range and cross-cultural congruence. Our vision will put your company at the cutting edge of the market by meeting consumers needs along with current and long term ecological, economic and ethical issues.
We offer the following services to the corporate world:
What is an Integral Perspective?
An Integral Perspective is designed to go beyond the scope of traditional market research by identifying and addressing the full spectrum of consumer needs, specifically the needs of the Inner Self.
Integral Perspectives was created to help the marketing community identify and implement our unique approach. Integral Perspectives helps identify consumer needs from an innovative and holistic perspective in order to then apply these insights and findings at the core of brand strategies and eventual products and services.
Our Core Philosophy
There is an increasing trend in new schools of psychology to integrate ancient wisdom with modern needs in order to address human experience from a multi-dimensional perspective. Integral Perspectives™ core philosophy is based upon the realization that the outer, observable self (body, mind and emotions) is the manifestation of our relationship with our deep Inner Self (soul and spirit) and our relationship to the world around us (society and nature). 'As above, so below'. Addressing all these levels of consumer needs and desires leads to deeper fulfillment and a greater sense of meaning and belonging.
What does this mean to companies and consumers?
By addressing the full spectrum of consumer needs, companies can evolve their brands and consumer offerings so that they can provide deeper and sustainable meaning to consumers.Essentially, there are two means by which consumers can seek to fulfill their needs and desires:
- Traditional market research and resulting brand
strategies are aimed at addressing outer, observable needs and behaviors.
While these are certainly part of life, our research shows that this alone
does not provide a solid foundation for the fulfillment and meaning human
beings ultimately long for. Paradoxically, far from fulfilling needs and
desires, it all too often leads to a feeling of emptiness and lack.
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The second route--the Integral Perspectives approach--is to orient the quest for fulfillment to the needs of the Inner Self. By integrating this philosophy into brand strategies companies can develop a more meaningful relationship with their target market thereby contributing to the genuine and complete sense of fulfillment that is potentially theirs.